Navigant International
Redesigned information architecture for a major corporate travel management company. Assessed, prioritized, and rewrote “shovelware” site copy into purposeful, readable, informative text. Analyzed hit data and surveyed corporate staff and users to assure retention of useful material and elimination of redundant or unnecessary topics. Compared competitor web sites. Worked closely with web designer to restructure site flow and logic and develop intuitive user navigation cues. With carefully written copy, minimized scrolling and mouse clicks needed to arrive at desired destination. Reduced sprawling, unfocused content from 300+ pages to just over 70 lean, content-rich screens. Navigant was in the 2006 Denver Post 50 Top Colorado Companies list .
Passportal
Site no longer available
For a from-the-ground-up online booking product for TQ3Navigant (now part of Carlson Wagonlit Travel), wrote and managed all content, including online help, Quick Reference Cards for travelers and administrators, customer contact emails, online marketing copy, error messages, and even field and button labels. Coordinated with software developers, web designer, testing staff, travel staff, marketing department, and management to create a positive user experience.
Roth Distributing
Worked with a public relations firm to create new, appealing but informative content for a luxury appliance distributor. The client wanted welcoming and approachable but highly sophisticated brief text that would appeal to high-end consumers.
Bootleggers Hip Flasks
Roaring 20's-themed content and press kit for a clever update of a flapper's fashion accessory. The client declared the copy the bee's knees!
Sassy Golf
Created sassy, engaging, persuasive content for an informal golf league designed for busy women who want to play golf on their own terms. The owner wanted the content to reflect her personality with style and panache.
K-PAX Racing
Channelled my inner duuuuuuude to create inviting content (except news items and sponsor copy) to entice the stock-car racing demographic.
Smelly Tees
It happens. Web designer wanted "potty-humor-with-class" content for a site selling, well, scatological T-shirts. Even the legal documents (privacy policy, refund, shipping) go along with the gag. This site won the Bon's Mots Fun Project of the Year Award for 2007.
5Star Institute
Site content and user documentation for an innovative enterprise consulting and collaborative workshop process.
Blueprint Consulting
A dynamic project management professional wanted content that reflected her energy, professional expertise, ethics, and community involvement, but most of all wanted her content to convey her can-do attitude and personality. Worked with the client's public relations firm and designer.
Eagle's Nest
Wrote Web content for a new shopping center dedicated to interior designers and building trades in Eagle County, Colorado. Worked closely with the client's public relations firm and designer to develop powerful messaging.
Business Controls, Inc.
Created all content for a highly specialized telecommunications industry consultant. The client wanted to showcase to C-level executives not only expertise but the firm's ability to accomplish overwhelming objectives in a in turnaround, error-free environment. Worked with the client's public relations firm and designer to create compelling, focused web content.
Cooper Cooling & Heating
Worked with the company's designer to create casual, humorous, and friendly but professional and informative content for a family-owned regional HVAC company. The content stressed the company's expertise, strong customer-service orientation, reputation, products, and employee loyalty.
Judith F. Tartaglia, JD
Wrote content and created Web site for an experienced litigator wanting to transition from high-intensity courtroom practice to mediation work. Developed the material to convey both consummate professionalism and expertise as well as elegance, sophistication, and warm, approachable personality.
E3 Consulting
Site no longer available
Two-stage web site redesign for consulting engineering firm to maximize accessibility, readability, and utility — and draw more prospective clients to the site. Phase 1 expanded the content from three graphics-intensive, text-heavy, slow-loading, multiscrolling pages to 33 brief, intuitively linked, easy-to-read topics. Reduced browser load time of home page from 60 seconds to 2.3 seconds. Project included design, copywriting, graphic/visual elements, meta tag preparation, search engine optimization, and integration with new print collateral produced for the firm's re-emphasized position as a leader in its niche market. Phase 2 developed a fresher, more contemporary look for the revamped content.
Business Controls, Inc
Landing page copy for a new product offering of a corporate consulting and risk mitigation firm.
Created a fresh, easy-to-navigate conceptual design for the content-dense website for the National Core Knowledge Coordinator of Colorado.
Colorado Women's Hall of Fame
Site redesign with basic e-commerce capability; continuing maintenance and content management.
Past Mastery
Designed and created e-commerce website for an artist/craftsman couple who produce fine-art paintings in the style of the Old Masters and "silent companions," painted figures used as fireplace decorations in centuries past. The design featured a spash page leading to the two product lines, interior page colors and parchment background chosen to complement the antique frames and vibrant colors of the artist's pallette, comple-mented by an antique gold logo. Each painting and figure has its own custom popup page and separate order form page.
Updated March 19, 2008